What is a target demographic in online advertising?

What is a target demographic in online advertising?

• A. A form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information.
• B. A study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics.
• C. A marketing approach based on psychographics.
• D. A process for measuring ad impressions.

Answer: (A)

In online advertising, a target demographic is the specific group of consumers defined by characteristics such as age, gender, location, income, and other demographic details that advertisers want to reach with their messages. This concept is captured by describing ads that are directed to consumers based on demographic information, which is exactly what targeting a demographic is about. The other ideas describe different things: studying population statistics, using psychographics (attitudes and lifestyles) for targeting, or simply counting how many times an ad is shown (ad impressions).

In online advertising, a target demographic is the specific group of consumers defined by characteristics such as age, gender, location, income, and other demographic details that advertisers want to reach with their messages. This concept is captured by describing ads that are directed to consumers based on demographic information, which is exactly what targeting a demographic is about. The other ideas describe different things: studying population statistics, using psychographics (attitudes and lifestyles) for targeting, or simply counting how many times an ad is shown (ad impressions).